A satirical website where we take the news srsly. So should you.

The Velvet Hamster is a satirical news outlet, breaking the mold of traditional satire thanks to evolving digital mediums.

The Hamster creates daily original satirical content around trending topics with written articles, images, videos and podcasts. The Hamster’s branding, website design and original personalities have won numerous awards, with the content reaching largely millennial and GenZ audiences.

Two-thirds of its audience across Facebook, Twitter and Instagram is aged 35-44, and another large portion is much younger thanks to new mediums like TikTok. TikTok has nearly 700 million active users worldwide with well over half of them aged 10-29, and the Hamster has found its place in that world. As of 2021, the Velvet Hamster has reached nearly 3 million users on TikTok, with an average of more than 5,000 video views per day.

With its wide-ranging content and wide-ranging audience, the Hamster builds and reaches audiences other satirical websites have yet to tap into.