Iron Light Labs provides how-to guides called “Lab Reports” which share what we have learned regarding marketing and communication strategies. Every topic includes a download with detailed steps, case studies and a virtual training lab.
How to Pitch Reporters
Pitching a reporter is more art than science, but there are best practices you can follow to help your odds.
How to Go Viral on TikTok- Without Dancing
Throughout our experience, we have learned valuable lessons that we’d like to share with you about what works and what doesn’t, and what’s required to go viral.
Networking: How Good Ideas Get Adopted
In this Lab Report, you will find a combination of actionable advice on how to utilize networking and the power of digital to build real community both on and offline.
How To Become a Movie Director
I’m going to give you the roadmap that I used as I broke into Hollywood that perhaps you can use too.
Nontraditional Film Financing
This Lab Report provides a detailed description of how to finance an independent film, including how to create a financing plan, an overview of financing sources, and post-financing steps.
Elevating Your Virtual Events
There is a massive opportunity in the current era to create more regular and meaningful connections with audiences via online events.
Content is King
This Lab Report describes a strategy through which organizations can create effective content that wins in the marketplace of ideas. It’s also a lens through which organizations must understand the appeal of their competitors’ messaging and craft an equally compelling counter.
Using Persuasion To Win The Culture War
We operate in an attention economy and attention is a scarce resource. Every brand, entertainer, politician and individual is competing for the attention of an audience.