Too often freedom-focused organizations use messaging that excites only their base and donors. To effectively persuade new audiences and drive change, communication needs to be customized using the right message from the right messenger to the right audience at the right time – and most importantly, to compel that audience to act. Our founders knew this and endeavored to build a marketing agency that built on the knowledge of consumer products marketing but specialized in freedom-centered public policy. Today our marketing team consists of twenty-four experts and practitioners from outside the policy world who each bring their own unique perspective and talent to the table.
With content at the heart of our overall marketing strategy, we built out a team of writers and storytellers that we paired with creative talent including graphic artists, illustrators, cartoonists, motion graphic artists and filmmakers. We specialize in developing the ability to distribute this emotionally compelling content to audiences within the persuadable middle who are not committed to ideology from the left or right and teach them how to take action.
We founded Iron Light Labs to experiment with and develop content, messaging and methods that effectively reach and persuade new audiences on the benefits of a free society. We then use our findings to train and share with other activists and organizations, creating exponential results.
Is Iron Light Labs a non-profit organization?
Iron Light Labs' 501(c)(3) status is pending, and is therefore fiscally sponsored by the established non-profit, Think Freely Media. All donations will be tax-deductible through Think Freely Media and used to to support the activities of Iron Light Labs.